ANDREW ROBB —
CREATIVE LEADER
Award-winning director and designer offering a unique blend of creativity and technical know-how from an extensive background in product design and advertising.
ANDREW ROBB —
CREATIVE LEADER
Award-winning director and designer offering a unique blend of creativity and technical know-how from an extensive background in product design and advertising.
ANDREW ROBB:
CREATIVE LEADER
Award-winning director and designer offering a unique blend of creativity and technical know-how from an extensive background in product design and advertising.
LATEST
ROLES
FULL RESUME
Warner Bros. Discovery — Product Design Manager
Led a team of Product Designers, ensuring deadlines and milestones were met while driving collaboration across platforms and departments. Implemented and refined design systems, researched and resolved platform constraints, and elevated quality standards.
Sample projects: HBO Max (Warner Media), Max, and discovery+ (Warner Bros. Discovery)
You.i TV — Creative Lead
Directed a multidisciplinary design team, collaborating with clients and stakeholders to deliver engaging mobile and TV streaming experiences. Oversaw resourcing, project scoping, and fostered growth and innovation within the organization.
Sample clients: AT&T, Fox, NBA, Sony, Twitch, The Weather Channel, and more
McMillan — Senior Designer
Developed impactful print, interactive, and video materials for advertising campaigns across local, national, and international markets. Translated client briefs into creative concepts, refined work through critiques, and presented ideas in pitches and client meetings.
Sample clients: Canada Post, D&B, Intuit, Siemens, Westfest, and more
LATEST
ROLES
FULL RESUME
Warner Bros. Discovery —
Product Design Manager
Led a team of Product Designers, ensuring deadlines and milestones were met while driving collaboration across platforms and departments. Implemented and refined design systems, researched and resolved platform constraints, and elevated quality standards.
Sample projects: HBO Max (Warner Media), Max, and discovery+ (Warner Bros. Discovery)
You.i TV —
Creative Lead
Directed a multidisciplinary design team, collaborating with clients and stakeholders to deliver engaging mobile and TV streaming experiences. Oversaw resourcing, project scoping, and fostered growth and innovation within the organization.
Sample clients: AT&T, Fox, NBA, Sony, Twitch, The Weather Channel, and more
McMillan —
Senior Designer
Developed impactful print, interactive, and video materials for advertising campaigns across local, national, and international markets. Translated client briefs into creative concepts, refined work through critiques, and presented ideas in pitches and client meetings.
Sample clients: Canada Post, D&B, Intuit, Siemens, Westfest, and more
LATEST ROLES:
DRIVEN BY DESIGN
FULL RESUME
Warner Bros. Discovery —
Product Design Manager
Led a team of Product Designers, ensuring deadlines and milestones were met while driving collaboration across platforms and departments. Implemented and refined design systems, researched and resolved platform constraints, and elevated quality standards.
Sample projects: HBO Max (Warner Media), Max, and discovery+ (Warner Bros. Discovery)
You.i TV —
Creative Lead
Directed a multidisciplinary design team, collaborating with clients and stakeholders to deliver engaging mobile and TV streaming experiences. Oversaw resourcing, project scoping, and fostered growth and innovation within the organization.
Sample clients: AT&T, Fox, NBA, Sony, Twitch, The Weather Channel, and more
McMillan —
Senior Designer
Developed impactful print, interactive, and video materials for advertising campaigns across local, national, and international markets. Translated client briefs into creative concepts, refined work through critiques, and presented ideas in pitches and client meetings.
Sample clients: Canada Post, D&B, Intuit, Siemens, Westfest, and more
SELECTED WORKS:
CRAFTED FOR IMPACT
SELECTED WORKS:
CRAFTED FOR IMPACT
WBD MAX — NAT GEO KIDS — NBA
UI ANIMATION REEL — D IS FOR DEPENDENCE
WE CHOOSE TO GO TO THE MOON — MIAMI VICE
SELECTED WORKS:
CRAFTED FOR IMPACT
WBD MAX — NAT GEO KIDS
NBA — UI ANIMATION REEL
D IS FOR DEPENDENCE
WE CHOOSE TO GO TO THE MOON
MIAMI VICE
WBD MAX: THE NEW STREAMING STANDARD
PROJECT OVERVIEW
Type: Global Streaming Product Design
Role: Product Design Manager
Drove product consistency across all platforms, ensuring the best execution of design vision and strategy. Oversaw the implementation of numerous features, concepts, and components, including a design system, complex interface animations, multi-language and accessibility support, and the unique compromises required for less-performant platforms (such as Roku and set-top boxes).
VIEW PROJECT
HIGHLIGHTS
Facilitated the transition from HBO Max to Max by implementing new branding, components, navigation (e.g. discovery+ lens), etc.
Played a key role in rolling out the Bleacher Report Sports add-on, bringing live sports (including MLB, NBA, NHL, U.S. national soccer matches, and the 2024 Olympics) to Max.
Maximized revenue: contributed to an 8% year-over-year revenue growth in streaming, amounting to 2.63 billion.
Global expansion: drove efforts in the Euro and Latin American expansion, growing subscribers by 20% (to 110.5 million).
WBD MAX: THE NEW STREAMING STANDARD
PROJECT OVERVIEW
Type: Global Streaming Product Design
Role: Product Design Manager
Drove product consistency across all platforms, ensuring the best execution of design vision and strategy. Oversaw the implementation of numerous features, concepts, and components, including a design system, complex interface animations, multi-language and accessibility support, and the unique compromises required for less-performant platforms (such as Roku and set-top boxes).
VIEW PROJECT
HIGHLIGHTS
Facilitated the transition from HBO Max to Max by implementing new branding, components, navigation (e.g. discovery+ lens), etc.
Played a key role in rolling out the Bleacher Report Sports add-on, bringing live sports (including MLB, NBA, NHL, U.S. national soccer matches, and the 2024 Olympics) to Max.
Maximized revenue: contributed to an 8% year-over-year revenue growth in streaming, amounting to 2.63 billion.
Global expansion: drove efforts in the Euro and Latin American expansion, growing subscribers by 20% (to 110.5 million).
WBD MAX: THE NEW STREAMING STANDARD
OVERVIEW
Type: Global Streaming Product Design
Role: Product Design Manager
Drove product consistency across all platforms, ensuring the best execution of design vision and strategy. Oversaw the implementation of numerous features, concepts, and components, including a design system, complex interface animations, multi-language and accessibility support, and the unique compromises required for less-performant platforms (such as Roku and set-top boxes).
HIGHLIGHTS
Facilitated the transition from HBO Max to Max by implementing new branding, components, navigation (e.g. discovery+ lens), etc.
Played a key role in rolling out the Bleacher Report Sports add-on, bringing live sports (including MLB, NBA, NHL, U.S. national soccer matches, and the 2024 Olympics) to Max.
Maximized revenue: contributed to an 8% year-over-year revenue growth in streaming, amounting to 2.63 billion.
Global expansion: drove efforts in the Euro and Latin American expansion, growing subscribers by 20% (to 110.5 million).
VIEW PROJECT
NAT GEO KIDS: WHERE PLAY MEETS DISCOVERY
PROJECT OVERVIEW
Type: Educational Streaming and Games
Role: Creative Lead and Production
Guided the creative vision and execution for the Nat Geo Kids App. Constructed a vibrant, kid-friendly interface, featuring rich, dynamic animations and playful mini-games to capture attention and encourage exploration. The app launched alongside the Nat Geo Kids TV channel in Latin America on both tablets and phones, creating a unified digital and broadcast presence. Developed using the You.i TV engine to ensure smooth performance across platforms.
VIEW PROJECT
HIGHLIGHTS
Designed interactive mini-games as both standalone experiences and embedded features between video streams, maximizing user engagement.
Developed two skinnable game templates: "Tap and Destroy" (similar to Fruit Ninja) and "Tap and Match" (similar to classic memory games), incorporating complex sprite systems for lively in-game animations.
Industry recognition: named one of the best apps of 2017 by Apple, celebrated for its engaging design and combination of streaming and gameplay.
Positive user reception: maintained an average rating of 4.6 stars across app stores, reflecting user satisfaction and consistent positive feedback.
NAT GEO KIDS: WHERE PLAY MEETS DISCOVERY
PROJECT OVERVIEW
Type: Educational Streaming and Games
Role: Creative Lead and Production
Guided the creative vision and execution for the Nat Geo Kids App. Constructed a vibrant, kid-friendly interface, featuring rich, dynamic animations and playful mini-games to capture attention and encourage exploration. The app launched alongside the Nat Geo Kids TV channel in Latin America on both tablets and phones, creating a unified digital and broadcast presence. Developed using the You.i TV engine to ensure smooth performance across platforms.
VIEW PROJECT
HIGHLIGHTS
Designed interactive mini-games as both standalone experiences and embedded features between video streams, maximizing user engagement.
Developed two skinnable game templates: "Tap and Destroy" (similar to Fruit Ninja) and "Tap and Match" (similar to classic memory games), incorporating complex sprite systems for lively in-game animations.
Industry recognition: named one of the best apps of 2017 by Apple, celebrated for its engaging design and combination of streaming and gameplay.
Positive user reception: maintained an average rating of 4.6 stars across app stores, reflecting user satisfaction and consistent positive feedback.
NAT GEO KIDS: WHERE PLAY MEETS DISCOVERY
PROJECT OVERVIEW
Type: Educational Streaming and Games
Role: Creative Lead and Production
Guided the creative vision and execution for the Nat Geo Kids App. Constructed a vibrant, kid-friendly interface, featuring rich, dynamic animations and playful mini-games to capture attention and encourage exploration. The app launched alongside the Nat Geo Kids TV channel in Latin America on both tablets and phones, creating a unified digital and broadcast presence. Developed using the You.i TV engine to ensure smooth performance across platforms.
HIGHLIGHTS
Designed interactive mini-games as both standalone experiences and embedded features between video streams, maximizing user engagement.
Developed two skinnable game templates: "Tap and Destroy" (similar to Fruit Ninja) and "Tap and Match" (similar to classic memory games), incorporating complex sprite systems for lively in-game animations.
Industry recognition: named one of the best apps of 2017 by Apple, celebrated for its engaging design and combination of streaming and gameplay.
Positive user reception: maintained an average rating of 4.6 stars across app stores, reflecting user satisfaction and consistent positive feedback.
VIEW PROJECT
^ SELECTED WORKS
NBA: TRACK EVERY PLAY, CATCH EVERY GAME
Type: Sports Streaming Product Design
Role: Creative Lead and Production
Led the design and implementation for the NBA streaming app, introducing innovative features like a comprehensive game schedule and live boxscore. The project focused on delivering a sleek, immersive user experience while seamlessly integrating real-time sports data.
VIEW PROJECT
^ SELECTED WORKS
NBA: TRACK EVERY PLAY, CATCH EVERY GAME
Type: Sports Streaming Product Design
Role: Creative Lead and Production
Led the design and implementation for the NBA streaming app, introducing innovative features like a comprehensive game schedule and live boxscore. The project focused on delivering a sleek, immersive user experience while seamlessly integrating real-time sports data.
VIEW PROJECT
NBA: TRACK EVERY PLAY, CATCH EVERY GAME
Type: Sports Streaming Product Design
Role: Creative Lead and Production
Led the design and implementation for the NBA streaming app, introducing innovative features like a comprehensive game schedule and live boxscore. The project focused on delivering a sleek, immersive user experience while seamlessly integrating real-time sports data.
VIEW PROJECT
^ SELECTED WORKS
UI ANIMATION REEL: UX ELEVATED BY MOTION
Type: Motion and Interaction Design
Role: Creative and Motion Design Lead
Featuring animations created for notable brands, this reel highlights how purposeful motion enhances user engagement. Each clip showcases smooth transitions, enriched interactions, and practical motion-driven solutions, such as integrating ads through dynamic visual elements.
VIEW PROJECT
^ SELECTED WORKS
UI ANIMATION REEL: UX ELEVATED BY MOTION
Type: Motion and Interaction Design
Role: Creative and Motion Design Lead
Featuring animations created for notable brands, this reel highlights how purposeful motion enhances user engagement. Each clip showcases smooth transitions, enriched interactions, and practical motion-driven solutions, such as integrating ads through dynamic visual elements.
VIEW PROJECT
UI ANIMATION REEL: UX ELEVATED BY MOTION
Type: Motion and Interaction Design
Role: Creative and Motion Design Lead
Featuring animations created for notable brands, this reel highlights how purposeful motion enhances user engagement. Each clip showcases smooth transitions, enriched interactions, and practical motion-driven solutions, such as integrating ads through dynamic visual elements.
VIEW PROJECT
^ SELECTED WORKS
D IS FOR DEPENDENCE: TYPE STRUNG OUT
Type: Cinematic Motion Design
Role: Art Direction and Animation
Exploring the dark reality of drug dependence, this motion graphic piece blends live-action and stop-motion techniques to capture the relentless cycle of addiction. The grunge aesthetic intensifies the tension between fleeting highs and crushing lows, portraying the brutal toll on mind and body.
VIEW PROJECT
^ SELECTED WORKS
D IS FOR DEPENDENCE: TYPE STRUNG OUT
Type: Cinematic Motion Design
Role: Art Direction and Animation
Exploring the dark reality of drug dependence, this motion graphic piece blends live-action and stop-motion techniques to capture the relentless cycle of addiction. The grunge aesthetic intensifies the tension between fleeting highs and crushing lows, portraying the brutal toll on mind and body.
VIEW PROJECT
D IS FOR DEPENDENCE: TYPE STRUNG OUT
Type: Cinematic Motion Design
Role: Art Direction and Animation
Exploring the dark reality of drug dependence, this motion graphic piece blends live-action and stop-motion techniques to capture the relentless cycle of addiction. The grunge aesthetic intensifies the tension between fleeting highs and crushing lows, portraying the brutal toll on mind and body.
VIEW PROJECT
^ SELECTED WORKS
WE CHOOSE TO GO TO THE MOON: REIMAGINED
Type: Illustrated Storytelling
Role: Art Direction and Illustration
Combining John F. Kennedy’s historic 1962 speech with sci-fi aesthetics, these storyboards capture the ambition and imagination of the space race. Inspired by mid-century sci-fi book cover art, the visuals reflect a bold vision of space exploration, blending historical context with retro-futurism.
VIEW PROJECT
^ SELECTED WORKS
WE CHOOSE TO GO TO THE MOON: REIMAGINED
Type: Illustrated Storytelling
Role: Art Direction and Illustration
Combining John F. Kennedy’s historic 1962 speech with sci-fi aesthetics, these storyboards capture the ambition and imagination of the space race. Inspired by mid-century sci-fi book cover art, the visuals reflect a bold vision of space exploration, blending historical context with retro-futurism.
VIEW PROJECT
WE CHOOSE TO GO TO THE MOON: REIMAGINED
Type: Illustrated Storytelling
Role: Art Direction and Illustration
Combining John F. Kennedy’s historic 1962 speech with sci-fi aesthetics, these storyboards capture the ambition and imagination of the space race. Inspired by mid-century sci-fi book cover art, the visuals reflect a bold vision of space exploration, blending historical context with retro-futurism.
VIEW PROJECT
^ SELECTED WORKS
MIAMI VICE: GRAPHIC TRIBUTE TO A CLASSIC
Type: Style Exploration
Role: Art Direction and Illustration
A stylized tribute to the iconic ‘80s TV series Miami Vice, reimagined through a Patrick Nagel-inspired lens. These styleboards capture the series’ bold, colorful identity, emphasizing its unique blend of style, attitude, and vibrant storytelling, celebrating its lasting impact on pop culture.
VIEW PROJECT
^ SELECTED WORKS
MIAMI VICE: GRAPHIC TRIBUTE TO A CLASSIC
Type: Style Exploration
Role: Art Direction and Illustration
A stylized tribute to the iconic ‘80s TV series Miami Vice, reimagined through a Patrick Nagel-inspired lens. These styleboards capture the series’ bold, colorful identity, emphasizing its unique blend of style, attitude, and vibrant storytelling, celebrating its lasting impact on pop culture.
VIEW PROJECT
MIAMI VICE: GRAPHIC TRIBUTE TO A CLASSIC
Type: Style Exploration
Role: Art Direction and Illustration
A stylized tribute to the iconic ‘80s TV series Miami Vice, reimagined through a Patrick Nagel-inspired lens. These styleboards capture the series’ bold, colorful identity, emphasizing its unique blend of style, attitude, and vibrant storytelling, celebrating its lasting impact on pop culture.
VIEW PROJECT
PERSONAL
AWARDS
Broadcast Graphics Award (X2) — The Advertising and Design Club of Canada
Interactive Design Award — Applied Arts
Motion Graphics Award (X2) — Applied Arts
Young Blood Profile — Applied Arts
Web Design Award — Design Exchange
Interactive Animation Finalist — FITC Awards
Motion Graphics Finalist — FITC Awards
PERSONAL
AWARDS
Broadcast Graphics Award (X2) —
The Advertising and Design Club of Canada
Interactive Design Award — Applied Arts
Motion Graphics Award (X2) — Applied Arts
Young Blood Profile — Applied Arts
Web Design Award — Design Exchange
Interactive Animation Finalist — FITC Awards
Motion Graphics Finalist — FITC Awards
PERSONAL
AWARDS
Broadcast Graphics Award (X2) —
The Advertising and Design Club of Canada
Interactive Design Award — Applied Arts
Motion Graphics Award (X2) — Applied Arts
Young Blood Profile — Applied Arts
Web Design Award — Design Exchange
Young Blood Profile — Applied Arts
Web Design Award — Design Exchange
Interactive Animation Finalist — FITC Awards
Motion Graphics Finalist — FITC Awards